Don’t Touch That Dial!
What catalogers can learn from direct response TV marketers.
Unique and Compelling Offers
The area where DRTV marketers excel — and which often is weak for catalogers — is developing unique and compelling offers. Because DRTV is so focused on that first sale, DRTV marketers work hard to maximize response from the call to action. To accomplish this, they use appealing offers such as installment payment options, free gifts with purchase and bonuses for orders submitted by a set deadline.
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