Don’t Touch That Dial!

Whether you plan to test DRTV or not, don’t ignore the chance to benefit from techniques and strategies your DRTV brethren have shown to work effectively to acquire customers, generate sales and increase AOVs.

Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy specializing in acquisition and loyalty marketing. Prior to launching Altman Dedicated Direct, she spent 20 years as director of marketing for major catalogers and direct response marketers. She can be reached at (336) 969-9538 or by visiting www.altmandedicateddirect.com.