Don’t Touch That Dial!

Tout Benefits

Wherever feasible, DRTV makes use of visuals, photos or illustrations of before product use and after (e.g., unpolished floors vs. floors polished with a special solution). Rick Petry, president of agency services at Euro RSCG Tyee MCM, an advertising agency focused on DRTV, notes this

tactic makes the act of establishing proof easier to accomplish. Adding before-and-after visuals to appropriate products in your catalog can be highly effective in presenting the products’ unique benefits to customers and prospects alike.