Don’t Touch That Dial!

Skeptical prospects in particular seem to need social proof, knowing that people like them have bought from you and were happy with their purchases. Customers can benefit from testimonials as well, reinforcing that they made the right decision in buying from you. And both will take note of endorsements for higher-priced or highly competitive items. Testimonials can help justify why your product is better than someone else’s and worth paying a premium for.