What a Cataloger Learned at IRCE

The key to driving sales online continues to be maximizing conversion and search. Lots of exhibitors at IRCE focused on tactics to improve conversion and search:

• Magento is emerging as a widely used e-commerce platform, with both an enterprise solution and a community-based solution — and hundreds of thousands of users. Magento has a "bolt on" App store that has every possible application.
• Lots of vendors, including PM Digital, offered free search audits to help attendees easily identify ways for companies to significantly improve their search function.
• Feefo specializes in feedback surveys to provide genuine reviews from customers. Reviews are acknowledged as a great way to improve search rankings.

"Ecom Hell: How to Make Money in Ecommerce Without Getting Burned," was being promoted by its author, Shirley Tan. The book offers a series of checklists for getting started in e-commerce.