What a Cataloger Learned at IRCE

Useful Resources
Blue Hornet published Retail Email Idea Book, a resource that shows email best practices and how you can leverage them in fresh new ways to deliver relevant emails. The book offered tips on how to inject life into your email program:

• Harness the power of animation to literally fill your shopping cart with savings.
• Use "mystery" discounts to generate engagement.
• Try a reactivation series with progressive discounts to learn what motivates disengaged email subscribers.
• Use in-stock alerts to help prevent lost sales due to a lack of inventory.
• Ask customers to rate recent purchases, identifying and leveraging customer advocates.

There were a wealth of vendors at IRCE specializing in all aspects of how to squeeze more revenue from your emails. There were vendors for every budget, making many of the enterprise solutions for email more accessible and affordable for small and medium-sized companies.