What a Cataloger Learned at IRCE

Furthermore, video has a positive effect on conversion rates. Video showcases your products more effectively, appeals to shoppers’ emotions, makes your site look more professional and increases engagement. Conversion rates increase by up to 85 percent for products shown in a video.

Direct marketers are still struggling to make display ads respond profitably. Retargeting display ads to recent website abandons is an acknowledged profitable strategy. However, many digital ad companies are leaving that business to Google or Fetchback. Why? Because while the programs are profitable, they're limited by the number of website or shopping cart abandons, so the revenue potential is small. The Holy Grail for display ads is to find a way to make acquisition of new customers profitable. Short of that, vendors can cookie catalogers’ buyer and mail files to send display ads to established customer and prospecting bases.