What a Cataloger Learned at IRCE

Through its acquisition of Brown Printing Co., Quad/Graphics now owns Nellymoser, a company that specializes in activating brands through mobile. Mobile-activated print is the use of visible or invisible activation points (e.g., QR codes, digital watermarks, image recognition, augmented reality) to make the printed page interactive. The technology enables consumers to engage with your brand straight off the page with their smartphones or tablets.