What Apple Pay Means for Retailers

Ralf Gladis, CEO of payment services provider Computop, however, was expecting a more innovative solution from Apple.

"To be honest, I expected a more innovative mobile payment system, simply because Apple has a track record of doing innovation better than anyone else," Gladis said in an email sent to ROI. "On the other hand, Apple has a global reach and it’s a clever move to join a global standard like NFC and take sides with global card organizations like Visa, MasterCard and American Express. Otherwise, it would be an endless fight to convince and connect merchants to Apple Pay."