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Many large retail chains already have NFC-enabled POS terminals, so Apple's system will work at places like McDonald's, Target and Whole Foods without requiring those stores to install new hardware at each cash register. Payment information will be stored on a chip Apple is calling the Secure Element, and won't be visible to the merchant. Online retailers will also be able to use Apple Pay to facilitate credit card transactions within their iOS apps.
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- Companies:
- Amazon.com
- American Express
- Target
- People:
- McDonald
- Ralf Gladis
- Places:
- Cupertino, Calif.
- Europe
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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