What Any Catalog Success Reader Should Learn From Zappos.com

Some people, Hsieh pointed out, say “‘Yeah, that’s 50 friends, how valuable or qualified are they?’ The thing is, even if they’re not all qualified customers, word still spreads much faster. The No. 1 driver is repeat customers and word-of-mouth. When customers register with us, the No. 1 question we ask is, ‘How did they hear about us?’ The top answer is through the Internet and through friends and family.”