What Any Catalog Success Reader Should Learn From Zappos.com

What does your company have in common with the $800 million Zappos? For all kinds of readers of The Corner View, I’m going out on a limb to guarantee you that regardless of how large or small you are, consumer or B-to-B, catalog, online, retail, etc., there are lessons to be learned from Hsieh’s presentation, and I’ve outlined his 10 key points below in their entirety.