What Any Catalog Success Reader Should Learn From Zappos.com

9. Actively manage your company culture. Hire and fire people based on how they fit into the company culture. “Customer service is what we want our company culture to be all about,” Hsieh said. “It’s the entire company. It doesn’t matter what position. You could be our new legal council. We put people through three- to four-week training, including being on the phones with customers, and send them to Kentucky for a week handling warehouse operations — a total of a five-week investment.”