What About Lands’ End

And another question: Can Kmart/Sears work its magic to lure in new customers? To be sure it’ll be one tough challenge. Just putting together two merchants to make the third-largest retail store chain may make for some terrific back-end synergies, but it doesn’t automatically translate into a distinctive brand image. No. 1 Wal-Mart is known for its low prices. Home Depot, No. 2, is known as the place to go for home improvement products and do-it-yourself advice. When I think of Sears, to be honest, I think of refrigerators and tools — commodities, really. And I believe you already can surmise the images I conjure up when I hear the name “Kmart.”