What About Lands’ End

I couldn’t agree more. While it makes sense for Kmart/Sears to offer a range of products and price points, I worry that Lands’ End now will be the retail equivalent of the nicest, most expensive house in a lower-end neighborhood. Who is going to buy that house, and will the sellers get the full price warranted for it? That is, will Kmart be able to attract enough customers willing to pay $35 for a well-crafted, high-quality Lands’ End shirt? Lampert would be smart to pony up the cash to keep separate the Lands’ End catalog and Web site.