What About Lands’ End

As Don Libey, managing director at Libey-Concordia, an investment firm for the catalog industry, noted, it would be wholly unwise for Kmart to touch Lands’ End. “[Y]ou add to the mix an even lower-end customer with the Kmart brand, and what does that do to the Lands’ End franchise?” he asked. “I hope [Kmart] has the common sense to leave Lands’ End alone. Don’t cheapen the brand.”