What About Lands’ End
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By now no doubt you’ve heard Kmart is acquiring the venerable catalog merchant Sears, Roebuck and Co. My first thoughts were of our friends at Lands’ End, which is owned by Sears. How will this affect them? I mean, they’re being bought by Kmart, a company that — OK, let’s face it — doesn’t have a particularly strong brand image.
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- Companies:
- Sears, Roebuck & Co.
Reported Donna Loyle
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