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High-tech fabrics were also discussed during the session. Omar Rada, the CEO of Proof NY, a New York City-based manufacturer and seller of casual menswear made from Schoeller dryskin, a quick-drying fabric, was on the panel. He demonstrated how the fabric is water repellent by pouring a glass of water on the pair of Proof NY Nomad pants he was wearing (made with Schoeller dryskin). The water simply rolled off of the fabric.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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