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Scott also said the technology can change the way apparel is manufactured. "Instead of a sweatshop worker sewing a garment together, someone can make personalized, customized items sitting in front of their own computer writing code," he said. "This will drive better design."
Sensor-based technology and how it can be incorporated into fashion was discussed on the panel. Jef Holove, for example, the CEO at San Francisco-based BASIS Science, discussed his company's well-designed and fashion-forward heart and fitness monitors, the body monitoring phenomena, and how the various monitors consumers wear can all become indicative of a personal style.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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