B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
● Streaming sites could work well with email, social networking sites or blogs. Streaming sites allow you to present live online conferences and virtual trade shows. With informative content provided by experts, you can position your company as a thought leader in its industry. Promote your streaming events via email, then provide written summaries of them on your blog. This will help you maximize ROI.
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
