B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
● Twitter works well at trade shows and with outbound phone efforts. At a trade show, promote short-term show specials to increase traffic to your booth.
● Online forums are improved with video and tech support lines. Review Adobe's online forums; your designers are probably familiar with them. Can you provide value-added training to improve customer satisfaction?
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
