B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
● Online video integrates well with email, websites and catalogs. Show linked still frames in emails to encourage clicks. In your catalog, identify which products have online video support. Don't forget the most often overlooked element of online video: Make an offer!
● Blogs and user reviews support websites and can improve search engine optimization results. Sometimes called deep links, this media drives traffic deep into pages on your website. When you plan a blog or user review program, analyze your website pages where this content will appear. If a prospect lands on one of these pages, is it obvious where they are? Can they navigate clearly and easily from that page? Better yet, can they purchase the reviewed product on that page?
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
