B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
When selecting your area of focus, also think in terms of supporting it within your existing media efforts. And I'm not referring to the ubiquitous Facebook and Twitter icons that you see on every email you receive. That's not strategy. Too often that's throwing mud at the wall and hoping something sticks. Instead, work to build an objective-based, multimedia effort focused on the following:
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
