B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
A Social Media Strategy
If you're serious about getting into social media, strategically select a couple of these forums and focus on them. You'll also want to determine the objective for your efforts. Investing in an online help forum, for example, could reduce your customer service expenses and improve your customers' overall experience with your products. If your product warrants this type of service, it could really set you apart from your competition, helping you create a unique position in the market.
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
