B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
What's Social Media?
Before we go any further, let's define our topic. Social media implies that users (aka viewers and readers) can respond within the forum of that media. Customer reviews on Amazon.com are a great example. Adobe's online forums, where you can get help from both Adobe-provided content and fellow users — and then evaluate the usefulness of the information — are also effective. The following list contains an overview of currently available forms of social media that can apply to B-to-B multichannel companies:
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
