B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
Finally, strive to develop ways to make offers via your social media efforts. Response from offers, even if they require a multistep sales approach, will help you determine your ROI. If you blog with video support, for example, describe your product in a content-rich article on your blog. Your accompanying video can then transition the content to an infomercial with a real, trackable offer. As mentioned, determining a true ROI is elusive. With that said, think back to the early days of internet marketing. Remember when we weren't exactly sure what to do with email sign-up lists?
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
