By
Tom Sather
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Collect and Analyze Feedback
Once you've classified your subscribers by their engagement levels, begin testing. Make sure to consider their relative engagement in your analysis. For example, take advantage of your highly engaged audience's comparably robust feedback. Beyond whether they read your messages, examine what they forward and dig out of their spam folders. Highly engaged subscribers do this, and can deliver quick, significant results for design and copy tests.
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- Companies:
- Return Path, Inc.
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