The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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A much lighter sort of content has fans of Timberland and Blue Nile liking and sharing: gorgeous photos. I've covered before how photos work for a jewelry brand (Tacori, from the September 2012 Spotlight column), and I've detailed engaging ways to use photos on Facebook. A frequent objection I hear is, "My brand isn't photogenic."
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