Weighing In on the Catalog Co-op Databases '06

Because the co-op requires all members to provide SKU-level transactional data, not all catalogers who want to use Prefer Network's services have been able to do so, Platt points out. Some catalogers opt not to release that data; others are unable to, because they haven't built the appropriate transactional database. In the latter cases, Prefer Network is able to help catalogers create a merchandising scheme that will open the doors to using their database.