Weighing In on the Catalog Co-op Databases '06

He gives the following example: A cataloger that mails about 6 million names during the holiday season usually gets half of those names from Abacus, and the remainder from rental lists and other co-ops. The cataloger's revenue worked out to $1.19 per book. Using the FastPath solution, that same cataloger was able to mail 6 million names with a revenue per book of $1.24.