Weighing In on the Catalog Co-op Databases '06

Current database members include both direct marketers and publishers engaged in both business-to-consumer and business-to-business marketing. ALC officials note that this gives PerformanceLink the ability to sort names into high-level and niche areas based on consumer and business demographics, professional licenses, and multicultural data. About half of the database is composed of ALC customers; the other half comes from outside lists.