Weighing In on the Catalog Co-op Databases '06
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As of press time, none of ALEXA's 35 members had put any of the association's zero-to-24-month buyer lists, consisting of a total of 8.5 million households, in the mail. But Gaito believes that the low acquisition cost, $8/M, will encourage more catalogers to join and test names from the database.
PerformanceLink
0 Comments
View Comments
Related Content
Comments