Weighing In on the Catalog Co-op Databases '06

Bob Webb, senior vice president of marketing for multititle catalog company Potpourri Group, has tested Wiland Direct's models on eight of Potpourri's 12 catalog titles, and says he's seen excellent results on half of what he's tested. For the titles that didn't see great results, Webb cites the fact that those titles are niche books, and Wiland Direct still is expanding. So he plans to retest Wiland Direct models for those books in the future.