Weighing In on the Catalog Co-op Databases '06

Three More Join the Co-op Mix

Even with five established consumer catalog cooperative databases on the market, other companies feel they have the potential to add something new to the mix. Wiland Direct and ALEXA have both debuted in the past year, while list firm American List Counsel (ALC) launched PerformanceLink just last month. Here is what each of these companies brings to the table: