Weighing In on the Catalog Co-op Databases '06

The three databases of which Paul Fredrick MenStyle remains a member still produce common multibuyers and about the same percentage of incremental names. But it's the continued success of those names that has allowed the catalog to keep using those databases. "There's a hole to be filled as far as generating names for Paul Fredrick," Drayer says. "These co-ops do that, considering the small universe of names for men's catalog apparel."