Weighing In on the Catalog Co-op Databases '06

Exhaustive use of the co-op databases isn't for all catalogers. Paul Fredrick MenStyle has scaled back its participation in the co-ops from five to three, remaining a member of Abacus, NextAction and Prefer Network, says Scott Drayer, director of marketing for the men's apparel catalog. He pulled out of two other co-ops because he found he was "getting a good deal of the same names from each of them."