Weighing In on the Catalog Co-op Databases '06
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i-Behavior
This marketing co-op distinguishes itself by including publishers, online marketers and merchants, club and continuity marketers and catalogers in its database, according to information from the i-Behavior Web site. (i-Behavior executives didn't return calls for comment by press time.) The company claims that this gives a more complete view of cross-channel customer behavior.
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