Weighing In on the Catalog Co-op Databases '06

With that knowledge, mailers can determine which nonmultibuyers have the highest potential for return on investment. "In the past, if you thought you could get any value out of the singles, you had to mail the entire singles universe, because you didn't know who would be good," Wright says. "VeriScore can identify the singles that will be profitable before you put them in the mail."