Weighing In on the Catalog Co-op Databases '06
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One such service that was tested last year and rolled out earlier this year is an e-mail enhancement product. NextAction can cross-reference mailers' opt-in e-mail file with its database and determine which customers should be contacted — and with which specific offer. Using product-level purchase history, NextAction is able to help its clients construct customized landing pages for specific product categories.
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