Weighing In on the Catalog Co-op Databases '06

For NextAction's newer services, it often allows its client to beta test these products for free. "When we create new partnerships or develop new services," Crist says, "we want to develop the best value service and lower the threshold for entry. We know it takes a lot of time and effort to test new services, so if we can make it free and absorb some of that cost, then it embodies that cooperative spirit we're striving for."