Weighing In on the Catalog Co-op Databases '06

NextAction

Somewhat similar to Prefer Network, NextAction uses transactional product data as its primary differentiator. While the data isn't modeled at the SKU level, NextAction uses 40 major product classes with 1,100 product subcategories to locate new product universes for its clients, says its former senior vice president of sales and marketing, Karen Crist, who at press time had just joined Shop.com as its vice president of merchant services.