Weigh Your Paper Options

Circulation increases for special issues also can lead to reductions in basis weight in order to level distribution costs. “For the last two years, we’ve gone down in basis weight during our holiday season because we put out a larger book,” says Giesmann.

You also can save money on paper when your advertising budget drops during hard economic times. A quick and easy solution to budget woes can make an overnight hero of the production manager who thinks of it, but there are many factors to consider before proposing it at your next budget meeting, says Giesmann.