Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“If you’re selling discounted merchandise, you don’t want to have a catalog that has a large perceived value. After all, there are no marble entrances when you walk into a Kmart. You don’t want people to say, ‘Hmm, am I paying too much?’”
A catalog that seems expensive to produce may leave customers wondering from where the money came.
0 Comments
View Comments
- Companies:
- Plow & Hearth
Jason Van Steenburgh
Author's page
Related Content
Comments