Weigh Your Paper Options

Giesmann recommends working closely with separators and printers to maintain a good level of ink saturation without the images getting muddy. She described what Plow & Hearth did to keep quality stable when the catalog went to a lower basis weight for the holiday season:

“We were harder on our separators in terms of color accuracy for shadows and highlights. We actually ended up putting more ink down so that the difference was less noticeable.”