Weigh Your Paper Options

Giesmann places the lower limit for the Plow & Hearth catalog’s basis weight at 30#. “Any less than that and you begin to have too much show-through,” she says.

Many industry experts believe that creative directors should be more wary of placing images with high ink coverage on backing pages when show-through becomes an issue. Downey tells the story of a catalog that featured a bright white cloud on its cover, only to have the headline from the backing page show through it.