Weigh Your Paper Options

Janie Downey, president of PublishExperts, a provider of efficiency advice for catalogers, points to yet another instance of industry evolution that may be responsible for drops in catalog paper weight: Bulk deals on paper become more attractive as larger numbers of catalogers drop to a certain weight. She thinks that once enough of your fellow catalogers settle on a certain lower weight, you’re almost forced to follow suit. “People have to go with the pack as far as pricing,” she says.