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While catalogs are worth more than the paper they’re printed on, there remains a continuous drive among catalogers, especially in this day of rising postal rates, to decrease paper costs.
Indeed, reducing the basis weight is an easy way to shave hundreds of thousands of dollars off a catalog’s bottom line, says Jean O. Giesmann, vice president of creative services at Plow & Hearth.
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- Plow & Hearth
Jason Van Steenburgh
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