Website Performance Trends for Target and J.Crew Teach Valuable Lessons

Sudden traffic surges can sometimes be difficult to predict, but if you should be so lucky, be prepared to handle the capacity and reap the rewards. Here's how:

• Have a crash plan. The decision to save money now and not have a plan should your website crash could cost you lots more in the long run.
• Continuously monitor the customer experience. Test your site's load time during particularly busy times to see how it's handling the traffic.
• Review third-party content. Do you use a content delivery network (CDN) provider to manage large, dynamic content? Make sure you're getting and reviewing performance reports often.

To see a snapshot of our top 50 retailers’ website performance for the week of March 4, click here.