Website Performance Trends for Target and J.Crew Teach Valuable Lessons

It's possible J.Crew is still feeling the stress of increased traffic from January's Inauguration Day, when First Lady Michele Obama wore the brand's rhinestone belt and daughter Malia donned its pink coat. But J.Crew, and all online retailers for that matter, should be prepared for such website surges at any time. The company has been down this road before, as the fashion trend-setting First Family has been known to sport J.Crew since taking the spotlight in 2009. It's unfortunate the brand doesn't seem to be learning from experience and, in turn, is losing out on revenue.