Website Performance Trends for Target and J.Crew Teach Valuable Lessons
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The retail giant's availability was at the top spot at 100 percent, holding steady from last month. Target jumped 18 spots in response time from early February, ranking No. 17 with an average of 3.0681 seconds, up from No. 35 at 5.0874 seconds. While I like to see response time at three seconds or less, the bigger story here is the fact that Target shaved a whopping two seconds off response time, which typically translates into a significant jump in online sales. Compared to the benchmark average of the top 50 (3.9275 seconds), Target is doing very well among its peers.
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Neil Garnichaud
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